Protecting the mermaid


This is a cup from a coffee shop I found in Peru, I don’t think Starbucks have found this one but they are suing a Bangkok based coffee stall over the misuse of the Starbucks logo.Maybe because it depicts a man in a skullcap pouring coffee and holding up a victory sign. Starbucks are also demanding a share of the profits until the sign is taken down. It is amazing how protective businesses are of their logos, and they are probably right. Logos can morph into a different meaning in a flash. Read more about the Bangkok coffee bar here