Brands know they have a spirit


Refresh the world in spirit (Coke) Inspire and nurture the man spirit (Starbucks) Embrace the human spirit and let it fly (Virgin)The world of spirit seems to be recognised by brands. Many straplines of our major and favourite brands reflect the world of spirit. But do they really mean it? It is somewhat reassuring in a way as I work with the spirit of brands in my design work. Looks like I won’t have any hurdles in presenting this in the future!