If we create our own logos for our own chosen future then we are creating the world of our choice. When we buy on on the values embedded in other’s logos we are supporting that brand’s choice. This might be neither good nor bad but we do have options and in the main the freedom to select. And unless we select consciously we are empowering and supporting a system that discourages thinking and individualism. Of course my tool of choice is logos as they are highly visible and available to us all. And in finding this piece out of Ayn Rand’s book The Fountainhead I am reminded of her passion for individualism.