Relevant but not irreverent

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Pentagram Design designed a series of signs for dog owners for a NY church. I love that they have used ‘church’ typography, it adds humour and manages to promote the presence of the church. I also love that Pentagram, where I once worked, remain independent, in fact the largest independent Design group in the world. I think this is incredible and heartwarming in a world where design groups have been taken over by huge businesses to maximise the power of the creative for profit.