Is the logo ‘stripped of its corporate purpose’ if it used as a piece of art? Juxtaposed with random logos on a garment? This does not look too different to the football shirts which appear to change logos with jarring frequency, identifying corporations that have little knowledge or experience of the game. Or is it just the intention behind the application, choice and positioning of the logo? Are the logos on this piece of artwork on the shirt any less powerful than those on a footballers shirt, or anywhere else for that matter?
For the full article see http://www.nytimes.com/slideshow/2013/11/21/fashion/20131121-LOGOS.html?_r=0